GUARDIAN’S ‘THE FACE OF HEALTHY BEAUTY’ SOUTHERN REGION WINNERS ADVANCE TO GRAND FINALS

Hi Everyone,

Four winners from Guardian’s popular nationwide contest ‘The Face of Healthy Beauty’ 2023 (TFHB 2023) Johor leg are one step closer to becoming the next Guardian Healthy Beauty Ambassadors as they move on to the Grand Finals.

The winners were

· Ayshah Abdul Rahman, 31, a business owner and model.

· Candace Cheah, 27, an undergraduate veterinary student.

· Joan Na, 26, a wealth advisor.

· Lim Wen Hui, 22, an undergraduate TESL student.

The deserving four were selected among 19 semi-finalists after a rigorous two-day audition at Paradigm Mall in Johor Bahru which attracted individuals between ages 18 to 55 from Johor as well as Kuala Lumpur.

Final year veterinary student Candace Cheah was overjoyed when she was selected as one of the four finalists to compete in the Grand Finals.

“I am so excited and looking forward to the Grand Finals now. The contest became tougher as we drew to a close and I knew it was a tough call for the judges as every contestant had their own distinct qualities. There were so many beautiful and unique women from different ages and backgrounds, and I am honoured to have the judges select me to be one of the finalists.,” she said.

Candace who travelled from Kuala Lumpur alone to compete in the selection process was a repeat contestant after her first attempt in 2019 during the first edition of TFHB.

The four winners from the Southern region will join 12 other finalists selected at the Northern and Central regions to compete in the Grand Finals which will be held at Sunway Pyramid Shopping Mall in Petaling Jaya on 21 October 2023.

Guardian’s second edition of TFHB sets itself apart by steering away from traditional beauty standards to a broader, inclusive definition. It is NOT a beauty contest as the campaign celebrates healthy beauty by encouraging everyone to embrace their unique qualities both inside and out.

The Healthy Beauty individual is a person who is happy, loving, fun, positive and dynamic as well as gentle and passionate, with a confidence built from feeling good about themselves holistically.

Through their lifestyle and attitude, they also inspire others to do things that make them feel happy and fulfilling, which leads to a healthy and beautiful life.

This comprehensive approach to wellness does not just consider natural beauty, but also mental, emotional, and social well-being as it shifts the focus from superficial standards of beauty to a more sustainable, wholesome, and inclusive definition.

Touted as the first-of-its-kind in Malaysia, the search for ‘The Face of Healthy Beauty’ is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.

The four (4) winners from the Grand Final will each receive:

• One (1) year contract with Guardian.

• Feature on Guardian’s catalogue cover page and other sales material.

• RM10,000 cash and RM10,000 worth of vouchers.

• Products from participating sponsors.

• RM5,000 worth of Guardian bath care products to a charity organisation of the winner's choice.

The TFHB 2023 contest will now move to Vivacity Mall, Kuching Sarawak (16-17 September 2023) for its last leg to select another four finalists for the Grand Finals.

Guardian customers can play a role in the selection process by vote, from 18 September – 8 October 2023 on the microsite (https://theface.guardian.com.my), for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 40% of the total scores at the Grand Finals.

For more details of the contest, visit https://theface.guardian.com.my.

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