Premium and Affordable Creamery Butter, Mega Food Butter launches in Malaysia

Hi Everyone,

Mega Food, part of SCC Marketing, announced its newest Mega Food Butter as a price-conscious alternative for discerning Malaysians who do not compromise on taste and quality. Established in 2003, SCC Marketing is one of Malaysia’s market leaders for FMCG products such as Bundaberg, CED, Mega Fresh, Selva and more.

Originating from Denmark, Mega Food Butter stands out amongst other brands with its desirable trait of containing over 80% pure butter fat content. Mega Food Butter’s high butterfat content in milk has a softer, smoother, melt-in-your-mouth texture without feeling greasy.

Made from pure cream of fresh cow’s milk, Mega Food Butter is a creamery butter free from flavouring and the fermentation process of lactic butter, which contains lactic acid and a tangy flavour. Its rich golden colour is free from preservatives and colourings, making it nutritious, natural and healthy. In addition, its high butter fat content means it cuts clean when sliced, whereas compared to other brands with lower butterfat, butters often crumble. Mega Food Butter also contains vitamin D, a vital nutrient for bone growth and development. It also has calcium, which is essential for bone strength.

A recent taste test showed almost 80% of the tasters preferred the richer flavour and price of the Mega Food Butter over competitors.

“Chefs, avid or new, home cooks can look forward to highly moist butter, which allows for smoother incorporation of flavours in cooking recipes and a milky, sweet flavour that enhances baking recipes or when used on its own as a spread,” says Brian Chan, Head of Food Service, SCC Marketing.

He adds, “Mega Food Butter is perfect for any occasion in the kitchen, from baking to cooking, as a spread or just about anything you want to make in the kitchen.”

The market for dairy products, such as butter, has increased with the growing number of bakers, chefs, and businesses who have sprung up cooking during the lockdown. With a marked increase in consumer awareness, with more than 70%** of Malaysian families paying more attention to the amount spent on food, Mega Food Butter is responding to the market's rising demand for premium dairy products at affordable prices.

(L-R): Mr Ong Wui Chuan (Sales Director), Ms Looi Hooi Chin (Trade Marketing Manager), Ms Ann Lee Chooi Kin (Food Service Manager), Mr Brian Chan Lai Kian (Head of Food Service)

As part of Mega Food's growth expansion plan to increase its market share for its dairy product line established in 2019, Mega Food Butter is one of the first few products in its “Own Brand” line.

With a forecasted growth of at least 25% in the next three months, consumers can look forward to more product rollouts. Currently, Mega Food also distributes Mega Food Australian Cheddar Sliced Cheese.

"We are pleased to introduce Mega Food’s creamery butter to Malaysians because we believe anyone should be able to cook with the best ingredients and not be limited by cost. With this in mind, we set out to source from reputable farms and firms across the globe who share the same business philosophies and values - helping and inspiring Malaysians to get more out of life without the hefty price tag,” says Mr Ong Wui Chuan, Sales Director, SCC Marketing.

Beginning in June 2022, Mega Food Butter will be available in salted and unsalted versions in 250g in the butter aisle throughout the country at major supermarkets at the recommended price of RM12.50.

For additional information, recipes, cooking tips and more, please visit w w w.megafooddair y.com