FONTERRA LAUNCHES ITS ALL NEW ANCHOR FOOD PROFESSIONALS IN MALAYSIA

With the massive growth worldwide and busier lifestyles, more and more people are grabbing food on the go or dining out. Globally the Foodservices market is growing at a rate of 6% per year. Capitalising on the growth of the foodservices sector, dairy giant Fonterra from New Zealand, will be rolling out its new global foodservices brand, Anchor Food Professionals.

The Anchor Food Professionals reflects the way the foodservice team are now doing business, working alongside customers to bring business and product solutions that answer questions such as improving profitability and reducing waste.

In Malaysia the Anchor brand is already a leader in the dairy segment. When you dine in a restaurant, a hotel, or a quick service restaurant (QSR), chances are you are already having a taste of Fonterra’s dairy products such as its extra stringy Anchor mozzarella cheese, Anchor culinary creams, cream cheese, and butter. 

Speaking at the unveiling of the Anchor Food Professionals brand and team, Ms Linda Tan, Director of Anchor Food Professionals Malaysia, said that Malaysia is one of the first markets to roll out the new proposition which will see them acting as true consultants, working behind the scenes to deliver exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotels, restaurants, quick service restaurants and cafes. The team will help businesses with all aspects of their operations, from front-of-house presentation, and pricing and promotion, to enhancing yield and taste and delivering exciting new menu options.

“With the rapid growth in the foodservices business due to the changing lifestyles of consumers, Anchor Food Professionals will help our customers keep up with this growth. Our food experts and in-house chefs will help food operators take their businesses to a different level, giving them a competitive edge” said Ms Tan.

By getting to know their customers businesses, Anchor Food Professionals is using this knowledge and optimising dairy ingredients using Fonterra’s world leading research and development capability to meet the specific needs of chefs, bakers and restaurant owners.

Globally, Fonterra will be rolling out its all new Anchor Food Professionals in over 50 countries with over 5,000 customers. The global Anchor Food Professionals team expects to be a NZ$5billion business by 2023 with this move, putting the brand neck to neck with leading consumer brands worldwide.