TSUTAYA BOOKSTORE at Intermark Mall, Kuala Lumpur.

Hi Everyone,

TSUTAYA BOOKSTORE, the junior brand of TSUTAYA BOOKS, Japan’s renowned bookstore chain, marked a significant moment in its expansion journey with the successful grand opening of the first store in Southeast Asia at Intermark Mall, in Kuala Lumpur.

The event, graced by the esteemed presence of His Excellency Mr. Katsuhiko Takahashi, Ambassador of Japan to Malaysia, was a testament to the enduring friendship between Japan and Malaysia and the brand’s commitment to enriching the cultural landscape of Malaysia.

The new TSUTAYA BOOKSTORE, situated in the heart of the city, offers a more casual and smaller-sized store experience compared to the premium brand, TSUTAYA BOOKS in Pavilion Bukit Jalil. TSUTAYA BOOKSTORE boasts a wide selection of books, especially paperbacks, with a prominent curation of titles in humanities and workstyle. Additionally, TSUTAYA BOOKSTORE features an extensive stationery collection in a warm and cosy terracotta tone, catering to the bustling office clientele of Intermark Mall. and an in-house cafe that serves a variety of beverages, including freshly brewed coffee and their signature lemonade.

Every TSUTAYA store has a unique design, inspired by its surroundings and to amplify the customer experience. TSUTAYA BOOKSTORE INTERMARK MALL showcases parallel oak wood shelves giving it a more spacious feel and a sense of volume, a combination of cool tones at the storefront and a warm brown tone inspired by Malaysian soil at the back for an illusion of depth. The in-store café greets you at the entrance, encouraging slow living amidst a busy lifestyle, where book shoppers can enjoy a variety of beverages, including freshly brewed coffee and the signature lemonade. Touches of exposed concrete emit a casual feel.

This marks the first TSUTAYA BOOKSTORE in Southeast Asia, a significant milestone for the brand, which now boasts a total of 47 stores worldwide. Within this count, 29 are located in Japan, with the remaining 18 spread across Asia, making Malaysia the 18th location to house a TSUTAYA BOOKSTORE, marking its entry into Southeast Asia. The store at Intermark Mall covers an area of 6,362 square feet.

Mr Hideyuki Uemoto, CEO of TSUTAYA BOOKS Malaysia Sdn. Bhd, expressed his gratitude, saying, “"We are thrilled to introduce TSUTAYA BOOKSTORE, our junior brand, to Southeast Asia with the grand opening of our Intermark Mall location. This store, with its unique focus on humanities and workstyle titles, boasts a carefully curated selection of paperback books and a significant stationery collection, catering to the bustling office clientele of Intermark Mall. Our inviting and casual store interior, complete with a café at the entrance, encourages visitors to slow down, offering a welcome escape amidst their fast-paced lifestyles. This expansion marks a significant step in our commitment to fostering cultural connections in Malaysia, and we are excited to welcome a diverse audience, including expatriates, business travellers, tourists, and locals, to our new prime location."

His Excellency Mr. Katsuhiko Takahashi, Ambassador of Japan to Malaysia, remarked, "It’s a dream come true to see the grand opening of TSUTAYA BOOKSTORE in Kuala Lumpur. It is a testament to the strong bonds of friendship between Japan and Malaysia. We hope this endeavour will pave the way for more Japanese businesses to thrive in Malaysia and spark a desire for Malaysians to explore the rich cultural tapestry of Japan.”

The opening of TSUTAYA BOOKSTORE INTERMARK MALLl marked a momentous chapter in the brand's journey, bringing a more casual and accessible book-buying experience to the heart of the city. As a popular destination for those seeking a convenient and easy way to purchase books, TSUTAYA BOOKSTORE not only offers a well-curated selection of popular titles but also provides a welcoming space to relax and savour a drink.

OPENING SPECIALS

In conjunction with the grand opening, TSUTAYA BOOKSTORE is delighted to offer a range of exciting promotions:

● No Monday Blues (October 30 to November 30, 8am - 8pm): Beat the Monday blues by redeeming a RM 20 voucher with a minimum spend of RM 250 and above in a single receipt. (Not valid during public holidays)

● Limited edition bookmark giveaway with every book purchase (limited to 1 per customer).

TSUTAYA BOOKSTORE is located at Level 1 (Lot No 1-11), 1, Intermark Mall, No. 348 Jalan Tun Razak, 50400 Kuala Lumpur and is open 8am to 8pm daily, Mondays to Sunday (7 days).

Stay updated on the latest TSUTAYA BOOKSTORE Intermark Mall news:

Instagram & Facebook: @tsutayabookstore_intermarkmall

Satisfy your sweet tooth like never before with OATSIDE Dessert Trail

Hi Everyone,

Craving a delectable adventure for your sweet tooth? 

OATSIDE is joining forces with over 50 cherished cafe partners nationwide in an irresistible campaign that leaves you yearning for more! From November 1st to 30th, dessert enthusiasts are invited to immerse themselves in the mouth watering OATSIDE Dessert Trail!

Bite Bite_Oatside Chocolate Pancake with Butter & Honey

Almost Human Club_Maritozzi_Choco Oat Creame

103 Coffee_Oatmilk Soft Serve Affogato

Ang Ang Roastery_Oatside Panna Cotta

Embark on a dessert lover's dream as we unveil a trail of exquisite creations from Malaysia's most talented dessert artisans. OATSIDERS can partake in a nationwide quest to discover their favorite sweets, support local cafes, and stand a chance to win exclusive prizes!

Here’s how!

1. Order the exclusive OATSIDE-infused dessert! There are two categories; OATSIDE Dessert Premium and OATSIDE Dessert Essential.

2. Scan the QR code during checkout; collect points to win big!

3. For every purchase of OATSIDE Dessert Premium you’ll collect 2 points/per purchase; and for every purchase of OATSIDE Dessert Essential you’ll collect 1 point/per purchase.

4. More points = More chances to win!

5. Be one of 10 lucky winners and snag amazing prizes!

"We're genuinely thankful for the strong partnerships with our cafe partners. Together, we've cultivated a strong community of OATSIDERS who always yearn for a more sustainable and healthier dessert option. Luckily for us, OATSIDE is so versatile and can be infused in so many dessert creations, from classics treats such as croissants to local-inspired delights such as Pandan Gula Melaka Panna Cotta. Personally, I can’t wait to try them all!" says Jessie Chuah, Country Manager for OATSIDE Malaysia.

#OatsideDessertTrail 

#OatsideMY 

#IndulgeYourCravings

GUARDIAN Mid Valley Perkenalkan Konsep Stor Utama Premium Terkini

Hi Korang,

Guardian Malaysia hari ini melancarkan stor utamanya yang serba baharu, tercanggih dan yang terbesar di Asia Tenggara, di Pusat Membeli-Belah Mid Valley, Kuala Lumpur. 

Peneraju rantaian runcit farmasi, kesihatan dan kecantikan terkemuka di negara itu telah mengukuhkan tawaran perniagaannya menerusi stor konsep unik seluas 7000 kaki persegi ini, memanfaatkan trend kesihatan dan kecantikan global terkini, serta trend pengguna yang sentiasa berubah.

Menjelaskan stor konsep baharu itu sebagai ‘revolutionary’ dan ‘evolutionary’, Priscilla Wu, Pengarah Urusan, Health and Beauty, Malaysia dan Brunei, berkata:

“Pelanggan Guardian akan menikmati pengalaman membeli-belah yang serba baharu di stor premium utama baharu kami. Ia melambangkan pertumbuhan kukuh dan kejayaan berterusan jenama Guardian di Malaysia dan merupakan bukti komitmen tanpa henti Guardian dalam menawarkan produk kesihatan dan kecantikan terbaik di pasaran pada nilai terbaik kepada pelanggan kami.

“Pelaburan kami dalam stor konsep baharu ini mewujudkan pengalaman membeli-belah yang unggul dan terbaik dalam kelasnya dengan kategori produk baharu yang telah berkembang seiring dengan permintaan dan trend baharu pengguna. Ia akan memberikan pengalaman membeli-belah yang lebih tersendiri, informatif dan interaktif kepada pelanggan. Kami juga akan memperkenalkan lebih 30 jenama penjagaan kulit dan kosmetik baharu ke stor kami, dengan 20 rangkaian penjagaan kulit dan lebih 10 jenama kosmetik baharu, yang mana kebanyakannya adalah eksklusif untuk Guardian.”

Jenama baharu itu termasuk jenama mandian Tanamera Natural, serta jenama penjagaan rambut eksklusif dari Jepun (Ahalo, Fun Azum, Theratis, Kose Bioless dan Kose Je L’aime) dan Korea (Mise En Scene dan Ryo).

Susun atur stor utama Guardian yang unik akan menampilkan segmen produk baharu seperti ruangan Clean & Natural Beauty menampilkan produk penjagaan kulit, penjagaan rambut, dan kosmetik yang diformulasi menggunakan bahan selamat, bebas toksik dan mesra alam. Ruangan Tweens menampilkan produk kecantikan yang ceria, berwarna-warni serta selamat digunakan untuk pembeli muda berumur 8 hingga 12 tahun, manakala bahagian Salon-At-Home yang pertama seumpamanya dikuasakan oleh L’Oreal menawarkan pelanggan pengalaman memanjakan diri yang mewah disamping menikmati rangkaian produk penjagaan rambut komprehensif yang disesuaikan mengikut keperluan unik mereka.

Turut dimuatkan adalah ruang Wellness di bahagian Penjagaan Kesihatan yang menumpukan kepada produk keperluan kesihatan dan kecerdasan pelanggan, seperti serbuk protein dan makanan kesihatan.

Stor ini bakal menjadi stor utama Guardian pertama yang dilengkapi fasad berskrin animasi LED, skrin paparan LED digital dinamik dan interaktif di seluruh stor dan dua tiang interaktif khas yang memaparkan maklumat produk interaktif menerusi hologram dan berfungsi sebagai tanda navigasi.

Stor utama berkeluasan 7000 kaki persegi baharu itu juga akan mempamerkan konsep baharu daripada jenama penjagaan mulut, Oral B dan Sensodyne.

Sensodyne akan mempunyai paparan khas di Guardian Mid Valley dan pelanggan akan dapat melihat sendiri bagaimana ubat gigi #1 di Malaysia* dihidupkan menerusi paparan interaktif, memberikan kesedaran tentang sensitiviti gigi. Dengan 71% rakyat Malaysia mengalami gigi sensitif, mereka kini boleh mengetahui lebih lanjut tentang bagaimana gigi sensitif boleh diatasi dengan varian Sensodyne.

*Berdasarkan Indeks Perkhidmatan Runcit untuk segmen Sensitif dalam kategori Ubat Gigi bagi tempoh 12 bulan berakhir April 2023, untuk Total Malaysia Market. (Hak Cipta © 2023, NIQ.)

Oral B pula akan membawa masuk pusat pengalaman ‘Powered Oral Care’ interaktif pertamanya dimana pelanggan boleh memanfaatkan program sensori untuk menyentuh, merasai dan membandingkan produk di kios digital yang turut menyediakan pendidikan tabiat kesihatan mulut untuk golongan dewasa dan kanak-kanak.

Untuk memberikan lebih ganjaran kepada pelanggan, untuk tempoh terhad sempena pelancaran stor utama baharu ini, Guardian telah menyediakan pelbagai promosi dan tawaran menarik untuk pelanggan setia kami. Jadi datanglah beramai-ramai ke stor utama kami di Mid Valley dan alami pengalaman membeli-belah serba baharu di Guardian.