Friday, October 13, 2023

PIKOM: Ekonomi Digital Malaysia Pada Momentum Menaik Yang Kukuh

Hi Korang,

Sesuatu yang penting untuk kita ketahui


Baru-baru ini kak lily berkesempatan untuk turut sama hadir ke program ‘TINJAUAN PASARAN KERJA EKONOMI DAN DIGITAL PIKOM 2023 /2024 yang bertempat di PIKOM HQ, Empire Damansara, Selangor.


Ekonomi digital Malaysia dijangka menyumbang 24.4% yang mengagumkan kepada Keluaran Dalam Negara Kasar (KDNK) negara pada 2023, berlatarbelakangkan unjuran pertumbuhan KDNK sebanyak 4.2%, menurut Persatuan Teknologi Kebangsaan Malaysia (PIKOM).

PERIHAL PIKOM

PIKOM ialah persatuan yang mewakili industri teknologi di Malaysia. Keahliannya kini terdiri daripada lebih 1,000 syarikat aktif yang terlibat dalam keseluruhan spektrum produk dan perkhidmatan teknologi, yang menguasai 80% daripada jumlah perniagaan TECH di Malaysia. Untuk maklumat lanjut, layari www.pikom.org.my


Timbalan pengerusi PIKOM Alex Liew berkata jangkaan sumbangan 24.4% menandakan momentum menaik yang kukuh.

“PIKOM percaya momentum itu akan mengekalkan kekuatannya, dengan ekonomi digital dijangka mencecah 25.5% sumbangan kepada KDNK pada 2024, walaupun ekonomi negara diramalkan pertumbuhan 4.5%,” kata Liew.

PIKOM: EKONOMI DIGITAL MALAYSIA PADA MOMENTUM MENAIK YANG KUKUH

Data sejarah menyokong trajektori menaik ini, dengan ekonomi digital masing-masing telah menyumbang 23.2% dan 23.4% pada 2021 dan 2022.

“Peningkatan teguh ekonomi digital, berdaya tahan walaupun di tengah-tengah pergolakan ekonomi global, telah mengukuhkan kedudukannya sebagai tonggak penting dalam struktur ekonomi Malaysia,” tambah Liew.

"Peranan strategiknya dalam mewujudkan pekerjaan, memudahkan kerja jauh semasa dan juga selepas pandemik sambil memupuk kemajuan teknologi dan inovasi tempatan telah memainkan peranan intrinsik dalam memacu negara ke hadapan."

Dari segi pekerjaan, pasaran pekerjaan digital telah menyaksikan pertumbuhan dua angka dalam gaji teknologi, mencerminkan ekonomi yang memanfaatkan teknologi secara bijak untuk meningkatkan kecekapan dan produktiviti.

Committee Chairman Woon Tai Hai

Penasihat dan pengerusi penyelidikan PIKOM Woon Tai Hai berkata: "Sektor teknologi telah mengalami pertumbuhan gaji tahun ke tahun yang ketara sebanyak 13.9% pada 2023, berbeza dengan pertumbuhan julat persentil 2% yang diperhatikan dalam dua tahun sebelumnya."

“PIKOM juga mengunjurkan pertumbuhan gaji sebanyak 4.13% untuk 2024, dan Purata Kadar Pertumbuhan Tahunan (AAGR) sebanyak 6.45% dalam dekad akan datang.”

Woon menyifatkan pertumbuhan ketara ini disebabkan gabungan faktor termasuk persaingan yang semakin sengit untuk mendapatkan bakat, penghantaran pulang profesional mahir berikutan wabak itu, Ringgit yang semakin lemah, transformasi digital yang dipercepatkan dalam sektor swasta dan dasar kerajaan yang berfikiran ke hadapan.

“Pertumbuhan ekonomi yang sihat pada tahun sebelumnya selalunya menunjukkan kemasukan pekerjaan dan kenaikan gaji seterusnya pada tahun berikutnya, lazimnya ketinggalan enam hingga dua belas bulan,” tambah Woon.

Menyelam lebih dalam ke dalam angka, gaji yang diiklankan dijangka meningkat sebanyak 13.9%, dirangsang oleh pertumbuhan 8.7% dan 9.3% dalam sektor bukan elektronik (NE) dan ekonomi digital (DE), masing-masing pada tahun sebelumnya.

Bagaimanapun, penentukuran semula dijangka pada 2024, di mana pertumbuhan gaji yang diiklankan diunjurkan stabil pada 4.1%, menyederhana daripada lonjakan tinggi yang dialami tahun ini.

Lebih-lebih lagi, walaupun Malaysia berada pada kedudukan ke-12 apabila gaji dalam kelompok 10% teratas dibandingkan dengan 20 ekonomi terpilih, ia mendapati dirinya berada pada kedudukan ke-17 yang kurang memberangsangkan daripada 21 apabila membandingkan gaji purata.

"Perkara terakhir ini adalah kebimbangan yang dapat dirasai dan pemangkin yang munasabah untuk membuang otak bakat digital kami yang tidak ternilai," kata Woon.


Left: Committee Chairman (Woon Tai Hai), PIKOM Deputy Chairman (Alex Liew) and PIKOM CEO (Ong Kian Yew)

Sementara itu, Ketua Pegawai Eksekutif PIKOM Ong Kian Yew berkata bahawa persatuan itu "tetap mengekalkan penerbitan tahunan ini selama 16 tahun yang lalu, berhenti hanya semasa tahun wabak awal 2020."

Laporan 2023, sambil mengekalkan teras analisisnya di pasaran teknologi dan menonjolkan jawatan pakar seperti dalam keselamatan siber, kecerdasan buatan (AI) dan sains data, juga memperkenalkan bahagian baharu yang memberi penerangan tentang gaji CEO merentas 21 industri berbeza.

“Gaji teknologi penandaarasan adalah penting, berfungsi sebagai lensa yang melaluinya kedudukan kompetitif Malaysia dalam landskap teknologi global dan serantau boleh dilihat, sekali gus memupuk inovasi dan memaklumkan penggubalan dasar,” kata Ong, menekankan penggunaan USD yang diselaraskan untuk pariti kuasa beli (PPP) untuk memberikan pembaca pandangan yang menyeluruh.

Beliau menambah, dengan mengekalkan piawaian penyelidikan yang ketat, PIKOM memastikan metodologi yang konsisten dan teliti, memanfaatkan model matematik dan statistik serta bekerjasama dengan rakan kongsi termasuk Jobstreet by SEEK, Payscale, Pakar Gaji dan Institut Penyelidikan Ekonomi.

Sambil melahirkan rasa terima kasih kepada rakan kongsi dan pengiklan, khususnya Perbadanan Ekonomi Digital Malaysia (MDEC), TalentCorp Malaysia dan Pertubuhan Industri Pengkomputeran Asia-Ocean (ASOCIO), Ong menambah bahawa laporan itu akan disebarkan pada Sidang Kemuncak Digital ASOCIO di Seoul, November 2023.


Sidang Kemuncak Digital ASOCIO berfungsi sebagai pertemuan penting untuk memupuk rangka kerja dan platform yang kondusif untuk perdagangan rentas sempadan. Acara itu juga berfungsi untuk melibatkan entiti kerajaan dalam merangka agenda digital nasional yang koheren, membantu ekonomi ahli dalam mewujudkan industri ICT yang berdaya saing global, mewakili suara industri ICT di forum perdagangan dan teknologi antarabangsa dan dalam memudahkan pelaksanaan piawaian dan tadbir urus.

Wednesday, October 11, 2023

SOFAX DAY: CELEBRATING FUTURISTIC HOME DESIGN FROM THE COMFORT OF YOUR SOFA

Hi Everyone,

SofaX, Malaysia's pioneering virtual home design application, is redefining the world of home furnishing with its cutting-edge technology and an innovative personal shopper service.
 

As a metaverse for homeowners, the SofaX app offers an immersive way to envision and create dream homes, complete with the ability to purchase items from leading home decor and furniture brands. The company's dedication to enhancing the home decor experience has resulted in a thriving user base and continues to push the boundaries of what is possible within the realm of virtual home design.


“We embarked on this journey to redefine the home design experience by making it both innovative and convenient. Our goal was to create a one-stop hub where users could seamlessly handle everything from conceptualisation to purchase within a single platform. We continue to emphasise the physical and digital (phygital) experience for our customers via our virtual reality technology and dedicated pool of personal shoppers who provide advisory without sales pressure.” said Mac Lai, Chief Operating Officer.

SofaX goes beyond serving new homeowners, it also extends its services to subsale properties. This inclusivity ensures that all individuals, regardless of the type of property they own, can utilise the app and its services to create and complete their dream spaces. SofaX serves as a seamless bridge between homeowners and furniture retailers or interior design service providers by offering a personal shopper service.



This service combines online research and vision boards with the traditional in-store experience, creating a phygital (physical + digital) experience for homeowners. With its 3D modelling and photorealistic technology, it can generate floor plans for your property and provide high-quality furniture renders. This service among its other offerings caters not only to homeowners but also benefits property developers, interior designers and home furnishing & service provider retailers. 


In addition to that, SofaX has a rewards points system that enables users to earn points with every purchase, which can later be redeemed as cash rebates for future purchases.


In order to show gratitude to loyal customers, SofaX ran a ‘Spend and Win’ giveaway from 16th May until 15th August 2023, with over 2000 entries. The aim was to reward users who were moving into a new home or upgraded their current ones by purchasing furniture or other services from the app's merchant partners. For every RM1,000 spent, users were awarded entries. The more entries accumulated, the higher the chances of winning the prizes were. The winners were announced and celebrated earlier today during the SofaX Day festivities at the centre court of the Curve shopping mall. 


The three grand prize winners received attractive gifts from partnering brands, including Cuckoo, Daikin, Dyson, Nespresso and Sonos. There were also an additional 10 individuals who received consolation prizes and 9 lucky monthly prize winners whose gifts all amounted to RM27,000. Aside from the exciting prize-giving ceremony, media friends were also invited to join and celebrate SofaX Day. They enjoyed an exclusive live app demonstration and gained insights on the app’s latest features while indulging in goodies from the partners of the event, O’Briens, CookX Asia, and Frank Laurent Coffee Roasters as well as received SofaX points to help kick start their journey with SofaX.

For more information on SofaX and its services with their website at https://www.sofax.com/

Tuesday, October 10, 2023

NARUTO Universe Unleashed: Grand Opening of 20th Anniversary Exhibition in Kuala Lumpur!

Hi Everyone,

The highly-anticipated "NARUTO TV Animation 20th Anniversary Exhibition Malaysia" kicked off its grand showcase at Pavilion Bukit Jalil over the weekend, marking a spectacular launch that brought the iconic anime series to life.


The event was launched by Mohamed Amin bin Yahya, Senior Director, and Jeffri bin Munir, Senior Deputy Director of Domestic & Event, at the Ministry of Tourism, Arts and Culture alongside members of the press, organisers, and partners. The exhibition celebrates two decades of the NARUTO anime series, bringing together fans, both young and old, from across Malaysia.

From left: Chiang Sook Mian, Entertainment & Celebrity Partnership Manager at TikTok, Nisa Kamarulzaman, General Manager, Programming & Airtime Management at TV9, Shawn Chin, Managing Director at SOZO, Liaw Jing Quan, Director at MMIC Entertainment Group, Dato’ Brian Lim, Founder at MMIC Entertainment Group, Mohamed Amin bin Yahya, Senior Director of Domestic & Event at Ministry of Tourism, Arts and Culture, Jeffri bin Munir, Senior Deputy Director of Domestic & Event at Ministry of Tourism, Arts and Culture, Doreena Chew, General Manager, Leasing at Kuala Lumpur Pavilion, Sdn Bhd., Stephanie Mak, Assistant General Manager, Marketing at Kuala Lumpur Pavilion, Sdn Bhd., Yvonne Mak, Project Management Director at Biz Trends Media Pte Ltd.

Celebrating 20 Years of NARUTO

Commemorating the occasion, the event welcomed and united NARUTO enthusiasts from all over Malaysia in a NARUTO fan gathering. Embodying their favourite NARUTO characters, excited fans were greeted by a Nine-Tailed Fox (Kurama) inflatable, one of the most powerful characters in the series – a hard-to-miss photo spot for fans visiting the exhibition.




Fans gathered also enjoyed the opportunity to be one of the first to experience the exhibition along with a special Wadaiko (Japanese drums) performance, as part of the opening ceremony, signifying the ever-growing popularity and influence of Japanese culture in Malaysia.

Wadaiko Performance: Feel the heartbeat of the Hidden Leaf Village!

“We are deeply grateful for the love and support of the dedicated fans. The patience and enthusiasm exhibited by these fans as they immersed themselves in the rich world of NARUTO over the course of the exhibition is truly heartening” said Dato' Brian Lim, Founder, MMIC Entertainment Group at the “NARUTO TV Animation 20th Anniversary Exhibition Malaysia”. “We can’t wait for the rest to experience it first hand. We have a dedicated event team to ensure the fans have an incredible time and this is all thanks to our supportive partners, Biz Trend Media, Sozo, I am Start Entertainment, Pavilion Bukit Jalil, and Book My Show.”

Kurama, the Nine-Tailed Fox, standing tall at the entrance of the NARUTO TV Animation 20th Anniversary Exhibition Malaysia launch.


Exhibition Highlights

Dato' Brian Lim, Founder of MMIC Entertainment Group, leads guests through the captivating exhibition room, where Naruto's heroic journey, the wisdom of his father, and the powerful spirit of Kurama come to life.



The exhibition, which has made its debut in Malaysia as part of its Asian tour is now open to the public; it will run for a limited time from October 7 – December 31, 2023. Promising an immersive adventure into the world of NARUTO, the “NARUTO TV Animation 20th Anniversary Exhibition Malaysia” brings the anime series to life through experiences including 3D sets, galleries of ninja tools, and an exhilarating VR experience of NARUTO’s next generation enabling them to interact with their favourite characters from the NARUTO and BORUTO universe.

Diving into the Ninja Realm: Guests embarking on an exhilarating virtual adventure, exploring the NARUTO X BORUTO VR game

"Attending the event with my friends and family was an absolute dream come true for me as a lifelong NARUTO fan. There’s a huge anime community here in Malaysia and I’m excited to see it grow with more events like these” said Miisa, NARUTO fan. “Seeing my favourite characters come to life felt like a once-in-a-lifetime experience. The attention to detail, from the recreated scenes to the immersive VR adventures felt like a true celebration of NARUTO’s legacy and I’m grateful to have been part of it. Happy 20th Anniversary Naruto!".

The exhibition vividly reimagines eight iconic scenes, reigniting the ninja spirit through breathtaking light and sound effects. Fans are treated to a 45-minute tour of the 21 iconic thematic zones of the NARUTO anime in the 10,000 sq. ft. exhibition area.

Ticketing Details

Tickets are available online or at the door starting at RM68 or RM98 for the package (Exhibition Ticket + VR Ticket) *. Tickets for children under the age of 12 are available at RM28 or RM48 for the package (Exhibition Ticket + VR Ticket). For more information regarding ticket options, please click here. *Excludes a booking fee of RM4.

This exhibition is brought to you by Biz Trends Media, MMIC Entertainment Group, Sozo, I am Start Entertainment, Pavilion Bukit Jalil, and Book My Show with the support of the Ministry of Tourism, Arts, and Culture (Malaysia) and partners, which include:

● Media Partner: TV9, TV3, 8TV, FlyFM, 8FM, Tonton

● Entertainment Partner: TikTok

● Travel Partner: Klook

● Beverage Partner: Liquid Marketing


For more information, please visit https://my.bookmyshow.com/e/N20EXMYS or contact mmic_entertainment@outlook.com