Coca-Cola unveils Hari Kebangsaan video in celebration of the nation’s 61 years of independence

Hello Everyone,

Hari Kebangsaan is an important day to Malaysians. In a video that plays tribute to all Malaysians and the state of the nation today, Coca-Cola Malaysia is celebrating Malaysia’s independence with a familiar image that has a patriotic twist to it in the form of a special can emblazoned with the Jalur Gemilang. 

Accompanied by a rousing arrangement of the much-loved Sejahtera Malaysia, the video goes beyond the standard image of waving flags yet is able to express the relevance of the Jalur Gemilang in the daily lives of all Malaysians as a celebration of pride, harmony and freedom enjoyed by all citizens. 

The video was produced in a joint effort with Ogilvy – the company’s brand experience partner – and brings to life the hope and optimism of everyday Malaysians who want to build a better future for the nation as they share a moment over a Coca-Cola. 

“Coca-Cola has been with Malaysians for over 80 years, since it was first bottled in what was then Malaya in 1936. Growing with the nation, we know that Malaysians are always optimistic and looking forward to a better future which they hope that they can contribute to. So this year we wanted to refresh that sentiment and add some excitement so that they can express and share the excitement of Hari Kebangsaan with their friends, especially in a manner that so many Malaysians love to do these days, which is by social media,” said Ahmed Yehia, the Country Manager for Coca-Cola Singapore and Malaysia. 

Lim Kean Yew, the IMC Director for Coca-Cola Singapore and Malaysia said, “Sharing is such an endearing part of Malaysian culture, so we wanted to celebrate the sense of national pride and the very special feeling with our fellow Malaysians in a simple video that we can all relate to, where the special Jalur Gemilang can touches everyone and encourages the sharing of national pride.” 

“There is a fantastic sense of optimism in Malaysia right now and one of the best ways to enhance that positivity and pride is by paying tribute to the Jalur Gemilang and to all those who call Malaysia home.” 

Commenting on the project, Campbell Cannon, Managing Partner for Ogilvy Malaysia said, “When collaborating with the Coca-Cola team on this project, it was clear from the outset that we wanted to create an inspiring experience all Malaysians could feel, not simply view. With our one-of-a-kind Jalur Gemilang can design, we brought out the natural spirit of Malaysians through an uplifting rendition of ‘Sejahtera Malaysia’, and filmed it so the positive feelings could be shared across the nation,” 

Malaysians who want to see how Coca-Cola is expressing the feeling of national pride as well as share it in celebration of the nation’s 61st year of independence can watch the video at the Coca-Cola Malaysia Facebook page. 

Kaki Bebel,

LILY

www.ciklilyputih.com

Sedap Gak Coca-Cola ZERO ni Ek

Hi Korang,

Lately ni aku dah jarang minum bergas ni, alah saje ni. Kengkonon nak kurangkan pengambilan gula seharian. Bukan tak ambil gula langsung but kurenggg sket ek.

Hehehhehe

So baru-baru ni ada event launching Coca-Cola ZERO ni kat Black Box PUBLIKA, ermm dalam hati tak nak minumlah coz gula kan. Bila dah dengar details mengenai kandungan bahan-bahan dalam Coca-Cola ZERO ni terus aku jadi suka plak.

Minuman baru yang kelihatan seperti Coca-Cola, rasa seperti Coca-Cola dan mampu menghilangkan dahaga juga sehebat Coca-Cola, kini dengan rasminya diperkenalkan di Malaysia. Ia tidak lain dan tidak bukan Coca-Cola zero, yang mempunyai rasa unik Coca-Cola tetapi dengan ciri istimewanya iaitu tanpa gula dan kalori.

“Rasa yang enak merupakan keutamaan kami dan kini dengan pelancaran Coca-Cola zero yang baru di negara ini, pelanggan kami dapat menikmati rasa yang standing dengan Coca-Cola asli walaupun ianya tidak mengandungi gula dan bebas kalori. Sukar untuk dipercayai? Cubalah sendiri.” kata Pengurus Besar The Coca-Cola Company bagi Malaysia-Singapore-Brunei, Gill McLaren.

“Coca-Cola zero yang begitu mirip rasanya dengan Coca-Cola asli pernah dianggap sebagai sesuatu yang mustahil untuk dicipta,” kata McLaren dalam ucapannya di majlis pelancaran yang berlangsung di ibu kota, hari ini.

Menurut beliau, tinjauan pasaran di Malaysia mendapati bahawa pelanggan Coca-Cola pada mulanya khuatir tentang kandungan Coca-Cola zero yang bebas gula. Namun setelah merasainya sendiri, mereka amat kagum dengan keenakkan rasanya yang standing dengan Coca-Cola asli walaupun ianya tanpa gula.

Diperkenalkan secara global sejak tahun 2005, Coca-Cola zero kini menerajui pasaran di Malaysia dan akan menghiasi rak-rak di seluruh Negara ini dengan bekas tinnya yang berwarna hitam, seiringan dengan Coca-Cola asli.

Coca-Cola zero dikeluarkan di kilang Coca-Cola di Malaysia dan Singapura yang mempunyai sijil Halal.

Tu dia...

Apa lagi, minum bercawan-cawanlah aku masa event hari tuh. Sedap plak wei, tak de langsung rasa pelik kan. Sedap seperti biasa…